Advertising will convey the desired message(s) to the consumer market through different forms of communication. Newspapers, magazines and direct mail belong to print media. TV, radio and the Internet are among the most recent phenomenon, the Electronic Digital Media.
CDI’s vast knowledge and experience in theBudgeting and Advertising planning on media buying and management will help clients who are starting or continuing on their quest for larger market share. The process of choosing the most cost-effective media for advertising in order to achieve the required coverage and the number of exposures in a target audience is amongst our specialities.